White-label prop firm solutions
What white-label prop firm platforms include, what they cost, what you can brand, and how to avoid lock-in.
What is a white-label prop firm?
A white-label prop firm runs on technology licensed from a provider but presented under the firm's own brand. The provider supplies the trading terminal, account management and usually the rule engine; the firm supplies the brand, rules, pricing, marketing and customer relationship.
How does a white-label prop firm solution work?
You license the provider's platform, configure your brand, account sizes and rules in an admin panel, and connect your website so purchases lead to accounts. Traders log in to a terminal showing your brand, while the provider runs the servers, price feed and execution in the background.
What is included in a white-label prop firm package?
Packages usually include a branded trading terminal, simulated execution against live prices, account administration, a rule engine and often a trader dashboard. Turnkey packages may add a trader CRM, checkout, KYC and payouts. Check exactly which parts are included, because two "white label" offers can differ greatly.
White label or in-house build: which is better for a new prop firm?
For a new firm, white label is almost always better: it is faster, far cheaper and avoids correctness problems in rule enforcement. Building in-house makes sense later, with scale, a technical team and a clear reason, such as features no provider offers.
What is the difference between a white-label and a turnkey prop firm?
A white label provides the branded trading technology; a turnkey solution provides the whole business stack, usually including the website, CRM, checkout, KYC and payouts, so the firm mainly adds marketing. Turnkey costs more and gives less control; white label gives more flexibility but needs more assembly.
Can I put my own brand on a white-label trading platform?
Yes, that is the point of white label, but the depth varies. Some providers allow only a logo; others let you change colours, the login screen, favicon, support links and remove the provider's own badge. Check what is available on the plan you can afford, not on the top tier.
How long does a white-label prop firm take to launch?
Technical setup ranges from the same day on self-serve platforms to several weeks where the provider runs onboarding calls and configuration. Your overall launch time is usually set by company formation, payment approval and the website rather than by the white label itself.
What should a white-label contract include?
A white-label contract should cover price and how it can change, term and notice, service levels and support, which features are included, branding rights, data ownership and export, confidentiality, non-solicitation of your traders, liability, and what happens to live accounts if the contract ends.
What are the risks of depending on one white-label provider?
The main risks are losing access if the provider changes policy or stops serving you, price increases, outages you cannot control, features you need but cannot get, and difficulty migrating active traders. Reduce them with clear contracts, data export, an API, and a migration plan.
Can I change white-label providers without losing my traders?
Yes, if you plan it. Move new sales to the new platform first, let active traders finish on the old one or migrate them with their current balances, and keep your trader records and KYC in your own systems. Traders stay with you because they bought from your brand, not the provider's.
How customisable is a white-label prop firm platform?
Customisation usually covers branding, account types, starting balances, leverage, instruments and rules, plus integrations through an API. Deeper changes to the terminal's layout or features are rarely available unless you pay for custom development. Check the rule catalogue and API most carefully, since those shape your product.
Do white-label providers take a share of revenue?
Some do. Revenue shares appear as a percentage of gross sales or of net profit, sometimes alongside a setup fee. Others charge flat monthly fees, per-account fees or a one-time price. A revenue share grows as you grow, so calculate it at your target revenue, not your launch revenue.
What are setup fees in white-label prop firm deals?
Setup fees are one-time charges for onboarding, configuration and branding, ranging from zero to thousands of dollars. Published examples include $1,500 to $6,000 at FXPropTech and $3,000 at PropAccount (checked October 2026). Some providers, such as PropExecutor, charge no setup fee.
Do white-label providers set my challenge rules?
No, you set your rules, but the provider determines which rules are possible and how they are calculated. If a rule you want is missing, or is calculated differently from how you describe it, you inherit that limitation. Review the rule catalogue and calculations before signing.
Can I use my own domain with a white-label platform?
Many providers offer a custom domain, sometimes only on higher tiers or for a fee. With PropExecutor, traders use the terminal with your firm's branding, and running it on your own domain is set up with the PropExecutor team. The login still needs your firm's server name.
What branding do traders see on a white-label terminal?
Traders typically see the firm's name, logo, colours and login screen, and sometimes the provider's name in a small badge or footer. The depth depends on the plan. Well-branded terminals feel like the firm's own product, which helps trust and retention.
Is a white-label platform suitable for a firm with fewer than 100 traders?
Yes, if its pricing suits small volume. Monthly-licensed platforms can cost more per trader than a small firm earns, while per-account or one-time pricing scales down well. Check minimum terms and whether small plans still include the rules and branding you need.