Free trialBuild your prop firm free. Your brand, your rules, your traders. No card needed.Start free
White-label prop firm software

The complete infrastructure to run your prop firm.

Your branded trading terminal, a risk engine that enforces your rules, and an admin panel to manage your whole prop firm.

  • Free trial, no card
  • No monthly fees
  • No setup fee
  • Add accounts as you grow
Build my prop firm free

Fig. 01 · The PropExecutor product tour · Terminal, risk engine and admin panel

Everything a prop firm runs on

The full stack, ready to go.

Live system status
  1. 01

    Branded trading terminal

    Your logo and colours on a full trading terminal, with charts, one-click orders and live market prices.

  2. 02

    Mobile app

    Traders trade from their phone too: the Android app, or the full terminal in any mobile web browser.

  3. 03

    Risk engine

    Every rule you set is enforced in real time, on every price tick and on every order your traders place.

  4. 04

    Rule management

    Build challenges visually from 20+ ready rules. Every edit is a new version; live accounts keep theirs.

  5. 05

    Admin panel

    Manage every trader and account from one place: create in bulk, assign, monitor, breach or review.

  6. 06

    Prop dashboard

    Balance, equity, objectives and live challenge progress, built into each trading account you issue.

  7. 07

    Developer API

    Pull account reports and analytics, and assign traders, over a REST API that is included on every plan.

  8. See every piece working, live, right now.

Why PropExecutor

Built for the hard parts of running a prop firm.

Four things every founder worries about, and how the platform handles each one, shown in the real product.

M1M5M15M30H1H4D1
New Order
Dashboard News10000133
EURUSD, M1: Euro vs US Dollar
1.11987 SELL0.01 BUY 1.11992
1.119931.119721.119521.119321.119111.118911.118701.1198716:0016:3017:0017:3018:0018:3019:00
Trade 0OrdersHistory
18:52:10 UTC
Balance: 53,567.08Equity: 53,567.08Margin: 0.00Free margin: 53,567.08+0.00 USD
InstrumentSideSizeEntryCurrentP&LOpenedClose all
Search instruments
SymbolBidAsk
  • EURUSD1.119871.11992
  • GBPUSD1.325651.32570
  • USDJPY158.288158.294
  • AUDUSD0.698390.69842
  • USDCAD1.421621.42168
  • USDCHF0.832660.83270
  • EURJPY177.281177.289
  • XAUUSD4162.444162.61
  • XAGUSD59.17959.181
  • US3051685.351687.3
  • BTCUSD83361.1183364.45
  • ETHUSD2508.892508.99
Challenge rules
Risk limits
Daily drawdown5.00%
2,678.35 left50,888.73
Max drawdown10.00%
8,567.08 left45,000.00
Objective
Profit target10.00%
1,432.92 to go55,000.00

01 / 04

“A rule that slips is a payout you never owed.”

Rules that hold, every time.

Every rule you set is judged in real time, on every tick and every order, and each account keeps the exact rule version it was sold on.

NFNorthbridge Funded
M1M5M15M30H1H4D1
New Order
Dashboard News10000133
EURUSD, M1: Euro vs US Dollar
1.11989 SELL0.01 BUY 1.11994
1.119941.119731.119531.119321.119121.118911.118701.1198916:0016:3017:0017:3018:0018:3019:00
Trade 2OrdersHistory
18:52:10 UTC
Balance: 53,567.08Equity: 53,871.82Margin: 9,840.40Free margin: 44,031.42+304.74 USD
InstrumentSideSizeEntryCurrentP&LOpenedClose all
EURUSDLong21.118611.11989+195.1718:41:06Close
XAUUSDLong0.54159.714161.90+109.5618:47:52Close
Search instruments
SymbolBidAsk
  • EURUSD11.119891.11994
  • GBPUSD1.325651.32570
  • USDJPY158.288158.294
  • AUDUSD0.698390.69842
  • USDCAD1.421621.42168
  • USDCHF0.832660.83270
  • EURJPY177.281177.289
  • XAUUSD14162.444162.61
  • XAGUSD59.17959.181
  • US3051685.351687.3
  • BTCUSD83361.1183364.45
  • ETHUSD2508.892508.99
Challenge rules
Risk limits
Daily drawdown5.00%
2,983.09 left50,888.73
Max drawdown10.00%
8,871.82 left45,000.00
Objective
Profit target10.00%
1,128.18 to go55,000.00
9:41
NFNorthbridge Funded New Order
M1M5M15M30H1H4
EURUSD, M1: Euro vs US Dollar
1.11989 SELL0.01BUY 1.11994
1.119941.119731.119531.119321.119121.118911.118701.11989
QuotesChartTradeHistoryRules

02 / 04

“Traders judge a firm by its terminal.”

Your brand is what they see.

Your logo and colours on a full trading terminal, a phone app for trading on the go, and a prop dashboard inside every account you issue.

Analytics1,090account credits
OverviewTradingEngagementOrder quality
24h7d30d90d
AutoHourDayWeek
Every channel
Active accounts+24%
28
61 on an average day
Time in terminal+19%
71h 5m
Connected time, every app
Trade actions+31%
431
97.9% accepted
Logins+12%
204
0 failed attempts
Trend
Active accounts, per day (UTC). Dashed: the same span just before.
Active accountsTrade actionsWeb sessionsTime on screen
7 Oct8 Oct9 Oct10 Oct11 Oct12 Oct13 Oct14 Oct
Devices and apps
Where your traders use the terminal.
AccountsTimeTrades
28accounts
Web · desktop58% 16
Android app27% 8
Web · mobile15% 4
Time in terminal by device
Connected hours; web sessions shown alongside.
Web · desktop46h · 1,021 sessions
Android app17h · 318 sessions
Web · mobile7h · 147 sessions

03 / 04

“You can't run a firm you can't see.”

Your whole firm, live.

Every account, trade and outcome in one view: who is trading, what they trade, who just passed and who just breached, with no spreadsheet to keep.

Rules1,090account credits
Rule sets
Standard 1-Step
v1 is current · 124 accounts on v1 · used by $50K, $25K and $10K Standard
4 rules · no limit
Publish version 2
No changes
Version 1 is live. The 124 accounts already on v1 keep it for life; accounts created from now on get v1.
Start from a template
1-Step Evaluation
Instant Funding
Drawdown
Daily loss limit
Max loss limit
Trailing drawdown
Objectives
Profit target
Minimum trading days
Consistency
Risk
Max open positions
Timing
News blackout
Trading hours window
Behaviour
No hedging
Custom
Custom rule
  1. 02
    Max loss limit
    Every tick

    Breach when equity falls this far below the account's starting balance.

    Max loss limit
    10%
    When it trips
    Breaches the account
  2. 03
    Profit target
    At pass

    Pass once equity reaches this gain on the starting balance.

    Profit target
    10%
    When it trips
    Holds the pass back
  3. 04
    Minimum trading days
    At pass

    Hold a pass back until trades were opened on this many distinct days.

    Days
    3days
    When it trips
    Holds the pass back
01 / 07
Start from your rule set
Standard 1-Step, version 1: daily loss, max loss, profit target and minimum days.

04 / 04

“Every firm's challenge is different.”

Any rule you can think of.

Drawdown, objectives, risk, timing and behaviour rules, 20+ in all, or write your own custom rule. Publish a new version in one click; live accounts keep theirs.

Build my prop firm free
How you launch

Four steps. Then it runs itself.

No install, no server to rent, nobody to wait for.

  1. Step 01

    Pay once

    Pick a plan and pay once. You are signed in to your own admin panel the moment the payment settles.

  2. Step 02

    Name and brand your firm

    Choose your firm and server name, then put your logo and colours on the terminal your traders use.

  3. Step 03

    Set your rules

    Start from a template or build your own. Every live account keeps the rule version it was sold with.

  4. Step 04

    Hand out accounts

    Create accounts in bulk and share each login. Your traders trade, and the rule engine does the rest.

Walk it yourself.

No signup · Read only

The demo is the same terminal your traders get. Nothing is hidden behind a signup.

Build my prop firm free
Pricing

Pay once. Grow as you sell.

Every plan is the whole platform, bought once. The plan decides how many account credits you start with and what each extra one costs.

  1. 01

    Pay once for your platform

    Terminal, rules, admin panel and API. No subscription, nothing renews.

  2. 02

    One credit per trading account

    Each account you issue uses one credit, whatever balance it carries.

  3. 03

    Add credits as you grow

    Top up only when you sell more challenges, from $0.64 an account. Credits never expire.

Free trial · no card needed

Launch your firm today.
Pay when you're ready.

  • Your own branded trading terminal
  • Build your rules and challenges
  • 3 trial accounts traders can log in to
  • Move to a paid plan any time

$0to start

3 trial account credits included

Start free trial

Just your email. No payment details.

Plan 01

Starter

Launch a firm and take your first traders

$129once

Paid one time · never billed again

Starts you with 50 account credits
  • Your name, logo and colour on the terminal
  • Prop dashboard inside every account
  • Core rules: profit target, daily loss, max drawdown
  • 3 rule sets (e.g. 1-Step, 2-Step), 6 rules each (e.g. daily loss, profit target)
  • Bulk provisioning and credential rotation
  • API access on every account
  • Standard support

Add accounts any time

Buy credits only when you sell more. Your plan is never charged again, and credits never expire.

+100 accounts
$2.00 per account
+500 accounts
$1.60 per account
+1,000 accounts
$1.28 per account
Plan 02

Basic

For a firm running real volume

$499once

Paid one time · never billed again

Starts you with 250 account credits

Everything in Starter, plus

  • Advanced rule catalogue, 5 custom rules per set
  • News blackout, consistency and trailing drawdown
  • Warn traders first, then breach
  • 15 rule sets (e.g. 1-Step, 2-Step), 15 rules each (e.g. daily loss, profit target)
  • Full branding: logo, colours, login screen
  • Mobile app (1 app)
  • Integration help and dev consultancy
  • Priority support
Catches trading violations

Spots high-frequency trading, martingale, averaging down and hedging the moment a trader does it.

Add accounts any time

Buy credits only when you sell more. Your plan is never charged again, and credits never expire.

+100 accounts
$1.50 per account
+500 accounts
$1.20 per account
+1,000 accounts
$0.96 per account
Newly launched

Professional

For an established firm under its own brand

$829once

Paid one time · never billed again

Starts you with 500 account credits

Everything in Basic, plus

  • 40 rule sets (e.g. 1-Step, 2-Step), 25 rules each
  • 15 custom rules per set on drawdown, profit, open lots or trades per day
  • Top-ups from $0.80 per account, cheaper than Basic
  • Full dev solutions included
  • Priority integration
  • Dedicated account manager
Catches trading violations

Spots high-frequency trading, martingale, averaging down and hedging the moment a trader does it.

Add accounts any time

Buy credits only when you sell more. Your plan is never charged again, and credits never expire.

+100 accounts
$1.25 per account
+500 accounts
$1.00 per account
+1,000 accounts
$0.80 per account
Plan 04

Growth

For scale and a setup of your own

$1,799once

Paid one time · never billed again

Starts you with 1,250 account credits

Everything in Professional, plus

  • Unlimited rule sets and custom rules
  • Unlimited rules per set
  • Your own rules on drawdown, open lots or trades per day
  • White-label ready mobile app
  • Top-ups from $0.64 per account, the lowest rate
Catches trading violations

Spots high-frequency trading, martingale, averaging down and hedging the moment a trader does it.

Add accounts any time

Buy credits only when you sell more. Your plan is never charged again, and credits never expire.

+100 accounts
$1.00 per account
+500 accounts
$0.80 per account
+1,000 accounts
$0.64 per account

Not sure which plan fits? Talk through your account volume, rules and integrations with us.

FAQ

Your questions, answered.

The things founders ask before they buy. Anything else, ask a person.

01Is there a setup fee?

No. No setup fee, no onboarding fee and no monthly platform fee. You pay once for a plan, and top up accounts later only if you need more.

02Can my traders trade on their phone?

Yes. The same terminal runs in any mobile browser, and there is an Android app. Traders log in with the same account number, server and password everywhere.

03Is it really a one-time payment?

Yes. You pay once for your plan and it is never charged again. Your plan starts you with a set of account credits; when you sell more challenges, top up at your plan's per-account rate. Credits never expire.

04What is the built-in prop dashboard?

Every trading account comes with its own prop dashboard inside the executor. It is created from the account type you set up, so there is nothing to build, and it works even if your firm has no dashboard of its own.

05Can I build my own dashboard instead?

Yes. API access for every account is included from the first plan, so you can build your own dashboard on top of it. The Growth plan unlocks full API access.

06Do my traders get their own login?

No. Traders don't have accounts on the platform. You create a trader record in the admin panel and hand them the executor credentials (Account Number, Password, Server) for the account they're running.

07Can I use my own branding on the executor?

Yes. Basic and higher plans unlock full branding on the trading terminal your traders use, so it carries your firm's identity end to end. Starter includes minimum branding.

08How are rule breaches enforced?

Every account is judged against its own frozen rule set on every price tick and before every order fills, never on a delayed batch. A breach is caught the moment it happens, and an order that would break a rule is refused with the reason.

Your prop firm, ready to launch.

A single payment of $129. No setup fee, no monthly fees. Start free with 3 accounts, no card.

Build my prop firm free
Want to talk it through first?
Build my prop firm free