How does a white-label prop firm solution work?
Quick answer
You license the provider's platform, configure your brand, account sizes and rules in an admin panel, and connect your website so purchases lead to accounts. Traders log in to a terminal showing your brand, while the provider runs the servers, price feed and execution in the background.
Detailed answer
The typical setup sequence:
- Purchase or contract with the provider.
- Brand the terminal: logo, colours, login screen.
- Configure account types, starting balances and rule sets.
- Connect your checkout to account provisioning, manually or by API.
- Launch: traders receive credentials and log in.
- Operate: monitor accounts, handle breaches and payouts.
The provider keeps the platform running, updated and scaled. On PropExecutor these steps happen in a self-serve admin panel: after payment you name your firm and its server, pick a rule template and account sizes, and can create accounts immediately.
Who does what
- Provider: hosting, price feed, execution, platform updates, uptime.
- Firm: brand, rules, pricing, sales, support, payouts, compliance.
Before going live
Create a few test accounts, trade them through a full cycle including a breach and a pass, and confirm the trader experience matches your rules page.
Repeat that test after any rule change.
PropExecutor team · Updated
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