Brand guidelines and press kit.

Use the full logo wherever there is room. Black on light backgrounds, white on dark. Never place it on a colour.

Keep clear space equal to half the mark’s height on every side. Don’t set the mark smaller than 20px tall on screen.

Two mirrored brackets around a solid core. Use it alone where the full logo won’t fit: profile pictures, app icons, favicons and small spaces. Keep it centred with generous space around it.

Write the name as one word with a capital P and a capital E. In the logo, the break is carried by weight alone: Prop in Medium, Executor in Light.

The brand is monochrome. Colour is kept for data, never for buttons, links, borders or headings: green for a gain, red for a loss, amber for something pending.

Select a value to copy it.

Geist for everything people read; Geist Mono, in tracked capitals, for labels and readings off an instrument. Both are free under the SIL Open Font License, from vercel.com/font.

The mark only works when it looks the same everywhere. Use the files above as they are.

Ready-sized images for every profile. The mark sits well inside the profile picture so it survives a round crop; the covers keep the logo centred, clear of where each platform places your profile picture.

Tag us @propexecutor.

For press questions, interviews or anything the kit doesn’t cover, write to us and a person will reply.