What is a white-label prop firm?
Quick answer
A white-label prop firm runs on technology licensed from a provider but presented under the firm's own brand. The provider supplies the trading terminal, account management and usually the rule engine; the firm supplies the brand, rules, pricing, marketing and customer relationship.
Detailed answer
What white label means in practice:
- Your brand on the terminal traders see: name, logo, colours, login screen.
- Your rules and pricing, configured in the provider's admin tools.
- Provider's infrastructure: hosting, price feed, execution simulation and updates.
- Your customers: traders buy from you and deal with your support.
Almost every new prop firm starts this way, because building the trading stack takes a large team. What varies between providers is how much you can brand, how rules work, and how you pay.
PropExecutor is white-label from its first plan: the terminal carries your firm's name, logo and accent colour on Starter, and full branding of logos, colours, login screen and support links on Basic and Growth.
What stays your responsibility
White label covers the technology, not the business. Rules, pricing, marketing, support, payouts and legal compliance remain the firm's responsibility, whichever provider runs the platform.
PropExecutor team · Updated
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