What is the difference between a white-label and a turnkey prop firm?
Quick answer
A white label provides the branded trading technology; a turnkey solution provides the whole business stack, usually including the website, CRM, checkout, KYC and payouts, so the firm mainly adds marketing. Turnkey costs more and gives less control; white label gives more flexibility but needs more assembly.
Detailed answer
How they compare:
- White label: terminal, execution, rules, admin. You choose the rest.
- Turnkey: everything above plus customer-facing website, CRM, payments and often payout handling.
Published examples (checked October 2026): Match-Trader lists a basic white label at $2,500 a month and a turnkey package with a prop CRM at $4,000 a month.
Turnkey suits founders who want the shortest path and accept higher recurring cost. White label suits founders who want control over the customer journey or already have tools. PropExecutor is a white label in this sense: terminal, rules, dashboard, admin and API, sold once, alongside whichever website and payment tools you choose.
Questions to decide
- Do you already have a website, payment provider or CRM?
- How much monthly cost can you carry before revenue?
- How important is choosing your own payment providers?
Your answers usually point clearly to one or the other.
PropExecutor team · Updated
Related questions
All 17 questions in White-label prop firm solutions · Every category