White-label prop firm platform: your brand on the terminal, from $129

For years, "white-label prop firm" meant one thing: rent a retail platform, pay a five-figure setup fee, and hand over a monthly licence before a single trader had paid you. The branding was real, but so was the bill. Here, white-label means something much simpler - type your name, drop your logo, pick a colour, and your firm is on the terminal, on your own domain, from $129.

What white-label actually means

A white-label platform carries your brand instead of the vendor's. Your traders log in to a terminal with your firm's name, your mark, your colours and your domain - so they experience your firm, not somebody else's software wearing your logo. Done properly, the platform disappears and your brand is the product.

The question is never whether you can get branding. It is what the branding costs you to have.

Why the old model is so expensive

The classic white-label route is a white label of MT4 or MT5. That means:

• A setup fee in the low-to-mid five figures to stand up your instance.
• A monthly licence, usually banded by live accounts, billed whether you sold challenges that month or not.
• A spread markup on top, quietly taxing every trade.

You are renting someone else's terminal and paying rent every month. The brand on it is yours; almost nothing else is.

Your brand should not come with a five-figure setup fee attached. See what PropExecutor costs

Branding that ships with the platform

On PropExecutor the branding is part of the product, not a separate line. From the $129 entry plan you get your name, logo and colours on the terminal. On Basic and up you get full branding - the login screen included - and a mobile app, so more of the trader journey carries your identity. Your traders sign in on your own domain, to a terminal that is unmistakably your firm's.

And it is a purpose-built executor underneath, not a rented retail platform: the evaluation rules and the prop dashboard are already inside every account, on the same familiar chart-and-ticket terminal traders know - without the white-label setup fee or the monthly licence.

You brand it, not a developer

This is the part that used to take a project and now takes a minute. In the configurator you type your firm name, drop a logo, pick an accent colour, and the terminal updates live in front of you - surface, layout and all. There is no design handoff and no engineering ticket. You preview your firm before you buy it, and when you claim your build, it goes live as you saw it.

Type your name. Pick a colour. Drop your logo. The terminal becomes yours on the spot. Build and claim your firm from $129

What it costs, honestly

Branding is a plan feature, not a per-account charge. Each trading account uses one permanent credit whatever its balance, and your brand applies across all of them at no extra cost. There is no white-label fee, no monthly licence, and no markup skimming your traders' spreads. You pay once - $129 for 50 accounts, $499 for 250, $1,799 for 1,250 - and the firm on every screen is yours.

The point of white-label, restored

The reason to white-label was always to build equity in your own brand instead of someone else's. The old pricing quietly worked against that - you built a brand while paying rent on the thing it lived on. Removing the setup fee and the monthly licence gives the strategy back its point: your name, your domain, your traders, your firm, for the price of the platform, once.

A firm with your name on it, live today, from one payment. See the price list

Related: put your firm on it - the white-label story and what a prop firm platform really costs. When you are ready, start here.