What branding do traders see on a white-label terminal?
Quick answer
Traders typically see the firm's name, logo, colours and login screen, and sometimes the provider's name in a small badge or footer. The depth depends on the plan. Well-branded terminals feel like the firm's own product, which helps trust and retention.
Detailed answer
Elements traders notice:
- Login screen: the first impression, including headline and background.
- Logo and name in the terminal header.
- Accent colour on buttons and highlights.
- Favicon in the browser tab.
- Support links: where to get help.
- Provider badge: whether "powered by" appears.
On PropExecutor the branding appears on the terminal only. Starter shows your display name, logo and accent colour; Basic adds the full login screen, light and dark logos, favicon, theme and support links; Growth also removes the PropExecutor badge.
Consistency checklist
- Logo on the terminal matches the website.
- Colours match the brand.
- Support links point to your help channels.
- Emails use the same name and tone.
First impression
The login screen is seen at every visit, so it deserves the most care: a clear logo, a short welcome line and a visible support link.
Check it on a phone as well as a desktop.
PropExecutor team · Updated
Related questions
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- Can I put my own brand on a white-label trading platform?
- Branding the terminalWhich branding options does each plan include?
- Is a white-label platform suitable for a firm with fewer than 100 traders?
- Branding the terminalCan I remove the PropExecutor badge?
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