How does a branded trading terminal affect trader trust?
Quick answer
A branded terminal makes the firm look established and in control of its product, and it keeps the trader's experience consistent from website to trading. Traders associate the firm with the tool they use every day. A terminal carrying another company's brand can make a firm look like a reseller.
Detailed answer
What branding contributes:
- Consistency: the same brand on website, emails and terminal.
- Professionalism: a dedicated login screen and logo.
- Ownership: traders see the firm's product, not a generic one.
Branding works only if the terminal is reliable and clear; a branded but confusing platform hurts trust.
PropExecutor brands the terminal per firm: display name, logo and accent colour on every plan, full branding of the login screen, logos, favicon and support links from Basic, and removal of the PropExecutor badge on Growth.
Consistency checks
Check that the logo, colours and support links on the terminal match your website, and that support emails use the same name. Small mismatches, such as an old logo or a broken support link, make a firm look less organised than it is.
Support links matter
A visible support link on the login screen reassures traders who cannot log in.
Test it on a phone too.
PropExecutor team · Updated
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