How does the cost per account compare across plans?

Quick answer

Using included accounts, Starter works out at about $2.58 per account, Basic $2.00 and Growth $1.44. Top-up packs are cheaper again: from $2.00 down to $1.28 on Starter, $1.50 to $0.96 on Basic, and $1.00 to $0.64 on Growth. Every account costs the same credit whatever its size.

Detailed answer

Per-account cost is the simplest way to compare plans with each other and with other platforms.

Included accounts

  • Starter: $129 ÷ 50 = $2.58.
  • Basic: $499 ÷ 250 = $2.00.
  • Growth: $1,799 ÷ 1,250 = $1.44.

Top-up packs

  • Starter: $2.00 (100), $1.60 (500), $1.28 (1,000).
  • Basic: $1.50, $1.20, $0.96.
  • Growth: $1.00, $0.80, $0.64.

Effective cost as you grow

A Growth firm that creates 2,250 accounts pays $1,799 plus one 1,000-pack at $640, a total of $2,439, or about $1.08 per account.

What the per-account price covers

The account's whole life: trading, rule enforcement on every tick, the dashboard, and API access, for as long as the account exists. There are no per-trade, per-month or per-payout charges.

Comparing with challenge prices

If you sell a challenge for $99, a platform cost of $1 to $2.58 per account is a small share of the sale, which leaves the margin for marketing and payouts.

PropExecutor team · Updated

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