How do affiliate programmes work for prop firms?
Quick answer
Affiliates promote your challenges with tracking links or discount codes and earn a commission on sales they generate, usually a percentage of the sale price. You need tracking software, clear terms, marketing guidelines, a payment schedule for commissions, and fraud checks such as self-referral detection.
Detailed answer
Components of a programme:
- Tracking: links, codes and attribution windows.
- Commission: percentage per sale, sometimes tiered by volume.
- Terms: allowed promotion methods, claims, disclosure rules.
- Payments: monthly or on a threshold.
- Fraud checks: self-purchase, fake accounts, coupon leaking.
- Materials: banners, approved wording, rule summaries.
Affiliates should describe your product accurately. Give them the exact rules and what the platform offers, for example that your terminal runs in the browser and on Android and shows traders their limits live, so their content matches what buyers receive.
Choosing affiliates
Prefer partners whose audience already trades and who explain rules honestly. A smaller affiliate with an engaged trading community usually brings better customers than a large account with a general audience and exaggerated claims.
Pay reliably
Paying affiliates on time is as important for reputation as paying traders.
Review each affiliate's results quarterly, including refunds.
PropExecutor team · Updated