Which marketing channels work for a new prop firm?
Quick answer
Channels that commonly work are affiliates and trading influencers, community platforms such as Discord and Telegram, YouTube, search content, trading competitions and comparison sites. Paid social and search ads can work where policies allow, but often restrict trading-related promotions. Test a few channels and measure cost per sale.
Detailed answer
How the main channels compare:
- Affiliates: pay per sale, scalable, need tracking and fraud checks.
- Influencers: reach and trust, need disclosure and controlled messaging.
- Communities: high trust, slower to build.
- Search content: slow start, compounding over time.
- Competitions: strong engagement, cost in free accounts.
- Paid ads: fast but restricted for financial products on many platforms.
Measure every channel by cost per sale and by the quality of traders it brings (refunds, chargebacks, payouts). On PropExecutor, competitions and trials are just extra account types, so their cost is a known number of credits.
Start with two
Running too many channels at once spreads a small budget thin and makes results hard to read. Pick two that fit your audience, give each a fair test, then add a third only once one is clearly working.
Track quality
A channel that brings many buyers who refund or chargeback is worse than a smaller, steadier one.
PropExecutor team · Updated