Which discount strategy works for a prop firm launch?

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Accepted Answer

Launch discounts work best when time-limited, clearly ended and aimed at first purchases or resets, not stacked with affiliate codes and add-ons. Model every discount against expected payouts, because the payout liability of a discounted account is the same as a full-price one.
A sensible launch approach:
One launch offer for a fixed period.
No stacking with other codes.
Exclude add-ons that raise payout cost.
Cap quantities if needed.
Measure completion, pass rate and refunds from discounted buyers.
Avoid permanent discounting. If a 30% code is always available, your real price is 30% lower and your model should say so.
Every discounted challenge still uses one trading account. On PropExecutor that platform cost is fixed per account, so you can see exactly how much margin a discount leaves.
### Example
A 20% launch discount on the $25,000 challenge for the first two weeks, limited to first purchases, not combinable with affiliate codes. Clear, short and predictable, so it creates urgency without training customers to wait for the next sale.
### After the launch
End the promotion on the stated date, even if sales are strong. Extending "last chance" offers teaches buyers that deadlines are not real, which weakens every future promotion.

Which discount strategy works for a prop firm launch?

Detailed answer

Example

After the launch

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