How do I model prop firm revenue for the first year?

A first-year model needs these rows per month:

• Sales by account size and channel.
• Price after discounts, plus reset and add-on revenue.
• Variable costs: payment fees, affiliate commission, platform cost per account.
• Funded accounts: new passes plus continuing funded traders.
• Payouts: funded accounts × share paid × average payout.
• Fixed costs: staff, tools, accounting, any monthly licence.
• Cash and reserve at month end.

Payouts lag sales by several weeks, because traders need time to pass and then profit, so early months look better than steady state. Do not mistake that lag for profit. Platform cost on PropExecutor is a prepaid credit per account, which goes into the variable cost row as a known figure.

Run three scenarios

• Expected: your best estimates.
• Weak sales: half the expected sales.
• Strong traders: expected sales with double the payouts.

A plan that survives the second and third scenarios is robust; one that only works in the first needs more reserve or different pricing.