How should I price my challenges?

A pricing method:

1. Pick account sizes and rules for each.
2. Estimate payout cost per sale from pass rate, share reaching payout, average profit and split.
3. Add variable costs: payment fees, commission, KYC per payout, platform cost per account.
4. Add a share of fixed costs.
5. Add your margin and compare with the market.

Larger accounts usually cost more because payouts scale with balance. Platform cost does not have to: on PropExecutor every trading account uses one credit whatever its starting balance, so a $200,000 evaluation costs you the same platform credit as a $5,000 one. That leaves price differences between sizes to reflect payout risk rather than platform fees.

Worked example

For a $50,000 challenge: suppose expected payout cost per sale is $90, payment fees $15, commission $25, platform credit $2 and a share of fixed costs $20. Costs total $152, so a price of $250 leaves about $98 of margin per sale before tax. The numbers are illustrative; the method is what matters.