How do challenge fees, resets and add-ons affect revenue?
Quick answer
Challenge fees are the main revenue. Resets let a trader who breached try again at a discount, which adds revenue from people already engaged. Add-ons such as higher profit splits or no time limits increase revenue per sale but usually increase payout cost too, so price them on expected cost.
Detailed answer
How each behaves:
- Challenge fees: first purchase, driven by marketing.
- Resets: a second attempt for an existing customer. Cheap to acquire, but each reset is a new account and a new chance to pass.
- Add-ons: raise the order value. An add-on that raises the split increases every payout it applies to; one that removes a time limit can raise the pass rate.
Each reset or retry is a fresh trading account with the rules in force at that time. On PropExecutor that is one new account and one credit, created in the admin panel or in bulk, so the cost of offering resets is clear in advance. Add-ons that change rules, such as a different leverage limit, are separate account types with their own rule sets.
Track each separately
Report revenue by first purchases, resets and add-ons. Resets often show how engaged your traders are, and add-on uptake shows which features traders value enough to pay for.
PropExecutor team · Updated
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