Which costs can I delay until after my first sales?
Quick answer
You can usually delay a custom website, a trader CRM, automated account delivery, a mobile app, paid advertising at scale, full-time staff and advanced analytics. Do not delay legal documents, a working payment method, rule enforcement or a payout reserve, because those protect traders and the firm from day one.
Detailed answer
Safe to postpone:
- Custom design: a clean template converts well enough at launch.
- CRM: a spreadsheet and help desk work for the first hundreds of traders.
- Automation: bulk-create accounts in the admin panel and send credentials manually.
- Mobile app: traders can use the browser terminal.
- Large ad budgets: test small first.
Not safe to postpone:
- Terms, refund and payout policies.
- A payment provider that accepts your business.
- Automatic rule enforcement, so breaches are caught as they happen.
- A payout reserve.
PropExecutor fits this sequence: core rule enforcement and the trader dashboard are included from the first plan, and API automation and higher tiers can be added later without migrating.
Delay with a trigger
For each delayed item, write down the trigger that will make you buy it, such as "hire support when tickets exceed 20 a day" or "automate delivery after 200 sales a month". This prevents both premature spending and waiting too long.
PropExecutor team · Updated