How do per-account fees compare with flat monthly platform fees?
Quick answer
Per-account pricing makes platform cost proportional to sales: each account you sell costs a known amount. A flat monthly fee is cheaper per account at very high volume but expensive when volume is low or uneven. For a new firm, per-account or one-time pricing is usually lower risk.
Detailed answer
How the two behave:
- Flat monthly: cost per account falls as volume rises, but you pay the full fee in a quiet month.
- Per account: cost per account is stable, and total cost tracks revenue.
- Hybrid: a monthly fee with an account limit and an overage rate.
PropExecutor uses prepaid per-account credits without any monthly fee. The effective cost per account falls with plan size and pack size: about $2.58 on Starter, $2.00 on Basic and $1.44 on Growth when using the plan's included accounts, and as low as $0.64 per account in the largest Growth pack. Every account costs one credit whatever its starting balance, so a $5,000 and a $200,000 evaluation cost the firm the same.
Worked example
A firm creating 100 accounts a month: on a $2,500 monthly licence, that is $25 per account. On PropExecutor's Basic packs at $1.50 per account, the platform cost is $150 a month in account credits. At 2,000 accounts a month the licence falls to $1.25 per account, while Growth packs cost $0.64.
PropExecutor team · Updated
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