Which account sizes should a new prop firm offer?
Quick answer
Most firms offer a ladder such as $5,000, $10,000, $25,000, $50,000, $100,000 and sometimes $200,000. A new firm can start with two or three sizes to test demand, adding more later. Price each size on its own payout risk.
Detailed answer
How to choose a starting set:
- Entry size: low price for new traders.
- Mid size: often the best seller.
- Large size: for experienced traders and marketing appeal.
Fewer sizes make pricing, marketing and payout modelling simpler. Each size can share the same rules or have its own.
On PropExecutor each account size is an account type with its own starting balance, and several account types can share one rule set. Every account costs one credit whatever its size, so adding a $200,000 tier costs nothing more in platform fees than a $5,000 one.
Price by risk, not by size
A $100,000 account does not cost the firm ten times a $10,000 account to run, but its payouts can be ten times larger. Set prices on expected payouts per size, and consider tighter rules or caps on the largest sizes.
Start narrow
Two or three sizes are enough to launch; add more once you see which sell.
PropExecutor team · Updated
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