Should a new prop firm start with a single account size?

Product focus helps a small firm more than variety.

Why one size works

• Simple message: one price, one set of rules.
• Clean data: pass and payout rates from one product.
• Easier support: fewer combinations to explain.
• Lower payout risk: you control the maximum payout size.

Choosing the size

• Small sizes ($5,000 to $25,000): lower price, broader audience, smaller payouts.
• Medium sizes ($50,000): often the best seller at established firms.
• Large sizes: higher payouts and marketing appeal, but larger liability.

A small or medium size is usually the safer first product.

Adding sizes later

On PropExecutor, create another account type with a different starting balance pointing at the same rule set. Every account costs one credit whatever its size, so a larger size adds no platform cost.

Watch for

Pricing larger sizes on their own payout risk rather than scaling the price in a straight line.