What is a prop firm CRM, and do I need one?
Quick answer
A prop firm CRM manages traders as customers: purchases, KYC status, account history, payout requests, support and affiliate attribution. It becomes valuable as volume grows. At launch, a help desk plus your platform's trader records and a spreadsheet can be enough.
Detailed answer
What a CRM typically handles:
- Trader profiles and contact history.
- Purchases, discounts and affiliate source.
- KYC status and documents.
- Payout requests and approvals.
- Automated emails for passes, breaches and payouts.
When you need one:
- Hundreds of active traders.
- More than one support or payout person.
- Affiliate programmes that need attribution.
When you can wait: early launches with a few dozen traders. PropExecutor is not a CRM, but it keeps trader records (name and email) attached to their accounts, and its API lets a CRM read account reports and assign traders, so you can add a CRM later without changing platforms.
What to look for later
- Integration with your trading platform's API.
- Payout request workflows with approvals.
- KYC status tracking.
- Affiliate attribution.
- Automated emails for passes and breaches.
Choosing one that connects to your platform saves manual data entry, which is where errors start.
PropExecutor team · Updated
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