How do I keep traders after they fail a challenge?
Quick answer
Offer a discounted reset at the moment of breach, explain clearly why the account ended so the trader feels treated fairly, share education relevant to the rule they broke, and stay in contact with useful content. Most repeat purchases come from traders who failed but trusted the process.
Detailed answer
Retention tactics:
- Immediate reset offer after a breach.
- Clear breach explanation with the numbers.
- Education: for example, how to manage daily loss.
- Community access: stay engaged.
- Free retry where policy allows, such as running out of time while in profit.
Fair enforcement is the foundation. A trader who believes the breach was wrong does not come back. PropExecutor records the exact rule and reason for each breach, and the trader saw their headroom live, so the explanation is credible.
Timing
The best moment for a reset offer is shortly after the breach explanation, while the trader still wants to try again. An offer that arrives a week later competes with every other firm's marketing.
Track it
Measure the share of breached traders who buy again within 30 days. It is one of the clearest signals of whether traders trust your rules.
Ask why they did not return.
PropExecutor team · Updated