How do I choose a name for my prop firm?
Quick answer
Pick a short name that is easy to spell, available as a domain and on social platforms, not confusingly similar to existing firms, and free of words regulators treat as restricted, such as "bank" or "capital" in some countries. Check trademarks before you commit.
Detailed answer
Practical checks before deciding:
- Domain and handles: a matching .com or strong alternative, plus the main social platforms and Discord.
- Trademarks: search the trademark databases in your main markets.
- Similarity: avoid names close to established prop firms or brokers; it invites legal letters and confuses buyers.
- Restricted words: some jurisdictions restrict terms such as "bank", "fund", "capital" or "securities" in company names. Check with your company formation agent.
- Claims: avoid names that promise outcomes, such as "guaranteed funding".
On PropExecutor your firm also has a server name, the short identifier traders type into the terminal login. It is chosen after payment and locks once you have trading accounts, so pick one that matches the brand you intend to keep.
Test it
Say the name aloud to a few traders and ask them to type it. Names that are hard to spell lose traffic and lead to typos in support emails. Short, distinct names also make better server names for the terminal login, which traders type every time they connect.
PropExecutor team · Updated