What should a prop firm's landing page include?
Quick answer
A headline stating the offer, account sizes and prices, the key rules with numbers, payout terms, the platform traders will use, proof such as payouts and reviews, company details, an FAQ and a clear call to action. Keep it fast and readable on mobile, where much of the traffic arrives.
Detailed answer
A proven order:
- Headline: what you offer and for whom.
- Pricing and sizes.
- Rules at a glance: target, daily loss, max loss, trading days.
- Payouts: split, frequency, method.
- Platform: terminal screenshots, mobile app.
- Proof: payouts, reviews, community.
- FAQ.
- Company details and risk disclosure.
Use the exact rule definitions your platform applies, so no buyer finds a difference between the page and the terminal.
Speed and mobile
Many visitors arrive from social media on phones. A page that loads slowly or hides prices below several screens loses them. Check the page on a mid-range phone on a mobile connection before launching a campaign.
One goal
Each landing page should lead to one action, usually choosing an account size.
Match the source
A visitor from a gold-focused creator should land on a page that mentions gold and the rules that matter for it. Matching the landing page to the traffic source usually lifts conversion more than general design work.
PropExecutor team · Updated