PropExecutor
Business model and economics

Which metrics should a prop firm founder review every week?

Quick answer

Review weekly sales by product and channel, cost per sale, pass rate, breach reasons, funded accounts and their open profit, payouts requested and paid, payout ratio, refunds and chargebacks, and support volume and response time. Together they show whether growth is healthy or hiding risk.

Detailed answer

A weekly dashboard:

  • Sales: count and revenue by account size and channel.
  • Acquisition: cost per sale by channel.
  • Outcomes: passes, breaches and the rule behind each breach.
  • Funded book: active funded accounts, total open profit.
  • Payouts: requested, approved, paid, and payout ratio.
  • Payments: refunds, chargebacks, disputes.
  • Support: tickets, response time, top topics.

Breach reasons are especially useful: if most breaches come from one rule, it may be worded unclearly or set too tight. PropExecutor records the rule that ended each account, and its firm-level analytics in the admin panel summarise trading activity across your accounts.

Keep it short

Choose five or six numbers you can collect in minutes each week. A dashboard that takes hours to compile stops being reviewed.

Compare each number with the previous four weeks. Single weeks are noisy; a three-week trend is a signal.

Act on breach reasons

If most breaches come from one rule, check whether it is explained clearly on your rules page.

PropExecutor team · Updated

Related questions

All 27 questions in Business model and economics · Every category