What is a reasonable customer acquisition cost for a prop firm?

Set the limit from your own numbers:

• Contribution per sale = price − payment fees − platform cost − expected payout cost.
• Lifetime contribution = contribution per sale × expected purchases per customer.
• Maximum acquisition cost should sit comfortably below lifetime contribution.

Example: if each sale contributes $35 after costs and expected payouts, and the average customer buys three times, a customer is worth roughly $105, so paying $60 to acquire one leaves room for error, while $120 loses money.

Affiliate commission is a direct acquisition cost. Paid ads and creator deals need careful tracking with codes. Keeping platform cost per account small and fixed, such as a prepaid PropExecutor credit, makes the contribution figure stable enough to plan against.

Track by channel

Calculate acquisition cost separately for each channel and compare it with the lifetime contribution of traders from that channel. Some channels bring buyers who repurchase; others bring one-off buyers who refund more often.