Starting a prop firm with just under $500, with a complete system including payout,kyc account management, and executor credential API, a complete white-label solution with prop executor w026
For $499, paid once, a new prop firm gets 250 accounts, custom rules, a credential API and a white-label terminal. Every account is checked on every price tick, and breaches and passes reach your systems by webhook. No monthly fee, no revenue share.
The PropExecutor Team · · Updated · 5 min read
Starting a prop firm on a small budget sounds like it needs a long shopping list. You need a trading terminal, a rule engine, account management, and a way to hand credentials to buyers. Traditional stacks charge for each of those separately, and the fixed costs pile up before you sell your first challenge. This post shows how a firm can start with just under $500 and still have the full set.
The problem: fixed costs arrive before revenue
Most new founders hit the same wall. They price the platform, the setup, the monthly licence and the extras, and the total is far bigger than the budget they planned. So they delay, or they cut the parts that matter, like real rule checking.
The better question is what you actually need on launch day. You need a terminal your traders log in to. You need rules that judge every account correctly. You need a way to create accounts in bulk and assign them to buyers. You need credentials you can read and rotate. And you need your own brand on the front.
PropExecutor was built for exactly that list, and it is priced as a one-time payment rather than a subscription.
What just under $500 buys you
The Basic plan is $499, paid once, for 250 trading accounts. That works out to $2.00 per account. There is no setup fee, no monthly platform fee and no revenue share. Account credits never expire, so you spend them as you sell.
| Plan | One-time price | Accounts | Cost per account |
|---|---|---|---|
| Starter | $129 | 50 | $2.58 |
| Basic | $499 | 250 | $2.00 |
| Growth | $1,799 | 1,250 | $1.44 |
If you need more later, top-up packs of 100, 500 or 1,000 accounts are sold at your plan's per-account rate. Upgrading costs only the price difference between plans, and unused credits carry over. You can read the full breakdown on the pricing page.
One detail helps with planning. An account's simulated starting balance, whether $5K or $100K, does not change the cost. One account is one credit.
Custom rules at this price
The $499 Basic plan includes advanced rules and up to 5 custom rules per set, across 15 rule sets with 15 rules each. The rule list covers daily loss limit, maximum loss limit, profit target, trailing drawdown, minimum trading days, max open positions, max lot size, hedging, orders per day and inactivity.
Each rule can do one of three things. It can breach the account, reject the order, or flag it. That gives you room to design challenge products that look different from each other without writing code.
Rule sets are versioned. An account keeps the exact rule version it was created with, so editing a rule set later never changes accounts that are already running. That keeps your traders from being surprised by a rule change in the middle of a challenge.
Every rule checked on every tick
The rule engine judges every account on every price tick, not on a timer. For a founder, this matters because a drawdown breach is a moment, not a scheduled event. Checking on each tick means the account state is always current. You can see more in the rule engine overview.
Traders see this too. The terminal shows a live view of the account's rule headroom, so they know how close they are to a limit. The terminal itself has a watchlist, a price chart with history back to 2000 for FX and metals, an order ticket, positions and history.
Orders are simulated against live market prices on 50+ instruments, including forex, gold, silver, oil, 12 stock indices, Bitcoin and Ethereum. Nothing is routed to a broker, exchange or liquidity provider.
The executor credential API and breach alerts
API access is included on every plan, with an API key. The credentials endpoints let your systems read and rotate the login details for each account. That is the piece that turns a pile of accounts into a product you can sell automatically.
Here is the flow most founders use:
- Create accounts in the admin panel, up to 100 at a time.
- Your backend assigns each account to a buyer over the API, using the buyer's name and email.
- Read the credentials and send them to the trader.
- Listen for webhooks when an account breaches or passes.
- Use the WebSocket API for real-time account events.
You can also read trades, positions, orders and rule flags, pull account analytics and an equity curve, and get one full account report in a single request. Rotating a password, reassigning or archiving an account ends every live terminal session for it immediately. The details are in the API docs.
A white-label brand on your own domain
Traders log in at a branded terminal with an Account Number, Password and Server. The terminal can run on your own domain, so it looks like your firm from the first visit. Branding covers firm name, logos, colours, login screen and support links.
Starter gives you the firm name, dark logo and accent colour. Basic gives full branding. Growth also hides the PropExecutor badge. Learn more about white-label options.
A trader record is only a name and an email. Traders never sign up with PropExecutor, so your customer relationship stays with you.
Infrastructure and launch speed
The platform runs on world-class cloud infrastructure on Google Cloud, built to scale with your traders and traffic, from the $129 plan. You do not buy servers or hire someone to maintain them.
There is a live demo account on the website, so you can try the terminal before you spend anything. The path after that is short: pick a plan, set your branding, write your rule sets, create accounts in bulk and connect your backend through the API.
Why this is the cheapest way in
The cheapest version of a prop firm is not the one with the fewest parts. It is the one where the parts you need are bundled and the cost is paid once. At $499 you get the terminal, the rule engine, bulk account management, credential API, webhooks and branding, with no monthly fee waiting behind it.
Ready to see it? Start with the pricing page, try the live demo, or book a consultation to plan your launch.
Frequently asked questions
- What does the just under $500 plan include?
- The Basic plan is $499, paid once, for 250 trading accounts, which is $2.00 per account. There is no setup fee, no monthly platform fee and no revenue share. It includes full branding, advanced rules, custom rules and API access.
- Can I create custom rules on the $499 plan?
- Yes. Basic allows 5 custom rules per rule set, across 15 rule sets with 15 rules each. Each rule can breach the account, reject the order or flag it, so you can build distinct challenge products.
- How often are breaches checked?
- The rule engine judges every account on every price tick, not on a timer. A breach is caught as the price moves, and traders see a live view of their rule headroom in the terminal.
- How do I hand credentials to buyers automatically?
- You create accounts in the admin panel, up to 100 at a time. Your backend then assigns each one to a buyer by name and email over the API, and can read and rotate the credentials for that account.
- Can I get alerts when accounts breach or pass?
- Yes. Webhooks notify your systems when an account breaches or passes, and a WebSocket API streams real-time account events. Both let you react without checking accounts by hand.
- Can the terminal use my own domain and brand?
- Yes. The branded terminal can run on your own domain. Basic gives full branding, including logos, colours, login screen and support links. Growth also hides the PropExecutor badge.
Written by
The PropExecutor Team
Product and engineering
We build PropExecutor: prop firm software that lets anyone launch a fully branded firm from $129, paid once, with a real-time rule engine and a dashboard in every trading account. These guides come from the same product we ship. About PropExecutor