White-label solution for prop firm owners, with 0 monthly reccuring fees An Realistic and Startup freindly alternative of metatrader 5 in 2026
A startup prop firm can launch on a white-label platform with no monthly fee. PropExecutor charges one time: $129 for 50 accounts, $499 for 250, $1,799 for 1,250. There is no setup fee or revenue share, and you get a branded terminal, a rule engine and an API.
The PropExecutor Team · · 4 min read
A new prop firm owner does not need a heavy platform stack to launch. You need a terminal your traders can log into, rules that judge accounts correctly, and a cost you can predict. This guide shows what that looks like and where a one-time-payment platform fits.
What a startup founder actually needs from a platform
Strip the idea down. Your traders need to log in, see live prices, place simulated orders and know how close they are to a rule. You need to create accounts, assign them to buyers, and have breaches caught without watching a screen.
That is the whole job. Anything beyond it is cost you carry before you have earned a single challenge fee. A founder on a small budget should ask one question of every platform: what do I pay before my first customer, and what do I pay every month after?
Where monthly fees come from
Traditional trading-platform stacks tend to bill in layers: a licence or setup step, a recurring platform fee, and extras for branding or access. Those layers are fixed costs. They arrive whether you sell ten challenges or none.
For a startup, fixed monthly costs are the real risk. They turn a slow first month into a loss. A model where you pay once and keep the capacity removes that pressure. For a wider look at what the market charges, see our prop firm platform cost breakdown and the MetaTrader 5 comparison.
What a one-time model looks like
PropExecutor sells plans as one-time payments. There is no setup fee, no monthly platform fee and no revenue share. Each trading account you create uses one credit, and credits never expire.
| Plan | One-time price | Accounts | Cost per account |
|---|---|---|---|
| Starter | $129 | 50 | $2.58 |
| Basic | $499 | 250 | $2.00 |
| Growth | $1,799 | 1,250 | $1.44 |
The simulated starting balance does not change the price. A $5K account and a $100K account each cost one credit. You can plan your challenge tiers without worrying about what each size costs you.
If you outgrow a plan, upgrades cost the price difference and add the account difference. Unused credits carry over. You can also add top-up packs of 100, 500 or 1,000 accounts at your plan's per-account rate. See the full details on the pricing page.
What you get on day one
The platform is complete from the first plan. Your traders use a branded web terminal at trade.propexecutor.com. They log in with Account Number, Password and Server. The terminal has a watchlist, a price chart with history back to 2000 for FX and metals, an order ticket, positions, history and a live view of the account's rule headroom.
Orders are simulated against live market prices across 50+ instruments. That covers forex majors, crosses and exotics, gold, silver, palladium, oil, natural gas, 12 stock indices, Bitcoin and Ethereum. Nothing is routed to a broker, exchange or liquidity provider, because PropExecutor is a simulator.
Your firm runs on world-class cloud infrastructure on Google Cloud, built to scale with your traders and traffic, from the $129 plan. You can also run the branded terminal on your own domain.
Rules that run on every tick
The rule engine judges every account on every price tick, not on a timer. You can set a daily loss limit, maximum loss limit, profit target, trailing drawdown, minimum trading days, max open positions, max lot size, hedging, orders per day, inactivity and custom rules. Each rule can breach the account, reject the order or flag it.
Rule sets are versioned. An account keeps the exact version it was created with, so editing a rule set never changes existing accounts. Read more about the rule engine.
Plan limits scale with you. Starter gives 3 rule sets with 6 rules each and core rules. Basic gives 15 sets, 15 rules and advanced rules, with 5 custom rules per set. Growth is unlimited with custom rules.
Your brand on the terminal
White labelling is built in. Starter lets you set your firm name, dark logo and accent colour. Basic unlocks full branding, including login screen and support links. Growth also hides the PropExecutor badge. Learn more on the white label platform page.
| Plan | Branding |
|---|---|
| Starter | Firm name, dark logo, accent colour |
| Basic | Full branding |
| Growth | Full branding, PropExecutor badge hidden |
Running it without a big team
The admin panel lets you create up to 100 accounts at once, assign and reassign traders, rotate passwords, manually breach and view analytics. A trader record is just a name and an email. Traders never sign up with PropExecutor.
As you grow, the REST API is included on every plan. You can list and read accounts, assign or unassign a trader by name and email, read trades, positions, orders and rule flags, and pull a full account report in one request. Webhooks tell your systems when an account breaches or passes, and a WebSocket API streams real-time account events. Accounts are created in the admin panel, then your backend assigns them to buyers over the API. Start with the API docs.
A realistic first step
Try the live demo account on the website, pick the plan that matches your first batch of challenges, and launch. The Starter plan at $129 covers 50 accounts with no monthly bill behind it. When sales grow, move up and keep your credits.
Ready to see the numbers for your own launch? Check the pricing page or book a consultation.
Frequently asked questions
- Is there really no monthly fee?
- No. PropExecutor plans are one-time payments with no setup fee, no monthly platform fee and no revenue share. Starter is $129 for 50 trading accounts, Basic is $499 for 250 and Growth is $1,799 for 1,250. You pay once and your credits never expire.
- What does each trading account cost?
- Starter works out to $2.58 per account, Basic to $2.00 and Growth to $1.44. Each trading account uses one credit, whatever its simulated starting balance, so a $5K and a $100K account cost the same.
- Can I start small and upgrade later?
- Yes. Upgrades cost the price difference between plans and add the account difference. Unused credits carry over, so you lose nothing by starting small. You can also buy top-up packs of 100, 500 or 1,000 accounts at your plan's per-account rate.
- Can I put my own brand on the terminal?
- Yes. Starter lets you set your firm name, dark logo and accent colour. Basic gives full branding, and Growth also hides the PropExecutor badge. The branded terminal can run on your own domain too.
- Do I need a broker to use it?
- No. PropExecutor is a simulator. Orders are simulated against live market prices, and nothing is routed to a broker, exchange or liquidity provider. Prices cover 50+ instruments, including forex, metals, oil, indices, Bitcoin and Ethereum.
- How are rules enforced?
- The rule engine checks every account on every price tick, not on a timer. You can set daily loss, maximum loss, trailing drawdown, profit target and more. Each rule can breach the account, reject the order or flag it.
- Do I get API access on the cheapest plan?
- Yes. The REST API is included on every plan. You can read accounts, assign traders by name and email, and pull full account reports. Webhooks fire on breaches and passes, and a WebSocket API streams account events. Accounts are created in the admin panel.
Written by
The PropExecutor Team
Product and engineering
We build PropExecutor: prop firm software that lets anyone launch a fully branded firm from $129, paid once, with a real-time rule engine and a dashboard in every trading account. These guides come from the same product we ship. About PropExecutor

