# White-label prop firm platform: your brand on the terminal, from $129 > What white-label really means for a prop firm, why the MT4/MT5 model is so expensive, and how to put your brand, logo and domain on a terminal from $129 once. Source: https://www.propexecutor.com/blog/white-label-prop-firm-platform Published: 2026-09-27 Updated: 2026-09-27 Publisher: PropExecutor ## Frequently asked questions ### What is a white-label prop firm platform? It is a trading platform that carries your firm's brand instead of the vendor's: your name, logo, colours and domain on the terminal your traders log in to. The point is that traders experience your firm, not a third party's software with your logo bolted on. ### Why is traditional white-label so expensive? Because the classic route is a white label of a retail platform like MT4 or MT5, which typically means a five-figure setup fee and a monthly licence before you have a single trader. You are renting someone else's terminal and paying for the privilege every month. ### How much does white-label cost on PropExecutor? Branding is included from the entry plan at $129 once - your name, logo and colours on the terminal - with full branding, including the login screen, on Basic and up. There is no separate white-label fee and no monthly licence. ### Can I put the terminal on my own domain? Yes. Your traders sign in to a terminal on your own domain carrying your firm's name and mark, so the experience is your brand end to end rather than a vendor subdomain. ### What can I customise? Your firm name, logo, accent colour and domain, plus surface and layout options on the terminal. On higher plans the branding goes deeper - the login screen and a mobile app - so more of the trader journey carries your identity. ### Do I need designers or developers to brand it? No. You type your name, drop a logo and pick a colour in the configurator and the terminal becomes yours on the spot - no design or engineering project. You can preview it live before you buy. ### Is a white-label executor the same as an MT5 white label? No, and that is the point. Instead of renting a retail platform, you get a purpose-built executor with the evaluation rules and the prop dashboard already inside every account - the same familiar chart-and-ticket terminal, without the white-label setup fee or monthly licence. ### Will my traders know it is PropExecutor underneath? The terminal carries your brand and your domain, so the experience your traders have is your firm's. The platform is the engine; your name is on the product. ### Does branding cost extra per account? No. Branding is a plan feature, not a per-account charge. Each trading account uses one permanent credit whatever its balance, and your brand applies across all of them at no additional cost. ### How fast can I have a branded firm live? Minutes. Because there is nothing to stand up, you configure branding, build your rules and bulk-provision accounts the same day. You can start from $129 and be running under your own name immediately. For years, "white-label prop firm" meant one thing: rent a retail platform, pay a five-figure setup fee, and hand over a monthly licence before a single trader had paid you. The branding was real, but so was the bill. Here, white-label means something much simpler - type your name, drop your logo, pick a colour, and your firm is on the terminal, on your own domain, from $129. ## What white-label actually means A white-label platform carries your brand instead of the vendor's. Your traders log in to a terminal with your firm's name, your mark, your colours and your domain - so they experience your firm, not somebody else's software wearing your logo. Done properly, the platform disappears and your brand is the product. The question is never whether you can get branding. It is what the branding costs you to have. ## Why the old model is so expensive The classic white-label route is a white label of MT4 or MT5. That means: - A **setup fee** in the low-to-mid five figures to stand up your instance. - A **monthly licence**, usually banded by live accounts, billed whether you sold challenges that month or not. - A **spread markup** on top, quietly taxing every trade. You are renting someone else's terminal and paying rent every month. The brand on it is yours; almost nothing else is. > **Your brand should not come with a five-figure setup fee attached.** [See what PropExecutor costs →](https://www.propexecutor.com/pricing) ## Branding that ships with the platform On PropExecutor the branding is part of the product, not a separate line. From the $129 entry plan you get your name, logo and colours on the terminal. On Basic and up you get full branding - the login screen included - and a mobile app, so more of the trader journey carries your identity. Your traders sign in on your own domain, to a terminal that is unmistakably your firm's. And it is a purpose-built executor underneath, not a rented retail platform: the evaluation rules and the prop dashboard are already inside every account, on the same familiar chart-and-ticket terminal traders know - without the white-label setup fee or the monthly licence. ## You brand it, not a developer This is the part that used to take a project and now takes a minute. In the configurator you type your firm name, drop a logo, pick an accent colour, and the terminal updates live in front of you - surface, layout and all. There is no design handoff and no engineering ticket. You preview your firm before you buy it, and when you claim your build, it goes live as you saw it. > **Type your name. Pick a colour. Drop your logo. The terminal becomes yours on the spot.** [Build and claim your firm from $129 →](https://www.propexecutor.com/pricing) ## What it costs, honestly Branding is a plan feature, not a per-account charge. Each trading account uses one permanent credit whatever its balance, and your brand applies across all of them at no extra cost. There is no white-label fee, no monthly licence, and no markup skimming your traders' spreads. You pay once - $129 for 50 accounts, $499 for 250, $1,799 for 1,250 - and the firm on every screen is yours. ## The point of white-label, restored The reason to white-label was always to build equity in your own brand instead of someone else's. The old pricing quietly worked against that - you built a brand while paying rent on the thing it lived on. Removing the setup fee and the monthly licence gives the strategy back its point: your name, your domain, your traders, your firm, for the price of the platform, once. > **A firm with your name on it, live today, from one payment.** [See the price list →](https://www.propexecutor.com/pricing) Related: [put your firm on it - the white-label story](https://www.propexecutor.com/pricing) and [what a prop firm platform really costs](https://www.propexecutor.com/blog/prop-firm-platform-cost). When you are ready, [start here](https://www.propexecutor.com/pricing).